Get A Free Copy Of The Ultimate Wedding Guide For Men
"The 2011 Staggered Directory covers absolutely everything a groom, best man or father of the bride might need to know," explains Staggered Editor Andrew Shanahan. "Men can pick up a copy for free and it will guide them from the proposal right through to the honeymoon and cover all the important areas like speeches, stag-dos and planning."
Although the groom is often overlooked, he is gradually becoming a much bigger part of the wedding. In large part this is because the financial responsibility for the wedding is now falling on the groom and his bride-to-be. One survey showed that in the 1960s nearly half of weddings (44%) were paid for by the father of the bride - and these days 71% of couples fund the average £21,000 cost themselves. So whereas the wedding used to be about the dad creating the daughter's dream day - now the groom is in more control.
"Let's be clear - absolutely no one is saying that the wedding isn't about the bride any more," Shanahan says. "However, the wedding is the start of a couple's marriage - so it's right that the day itself reflects both of them and who they are as a couple. The groom has a very big say in that and creating a celebration that is all about them and their relationship. To do that they need help and that's why they should get a copy of the Directory."
Grooms, best men, fathers of the bride (and even brides who just want to have a look) can get a free copy of the Directory from www.iamstaggered.com/2011-Staggered-Directory/
As a digital publication it makes it easy to send to a friend, print or download. It can also be viewed on various mobile platforms. If you need any extra incentive you can also win a £5,000 honeymoon in Mauritius and cutting-edge wedding suits from Hugh Harris.
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